Pro Tips Blog
Are you a newbie or experienced therapist or coach starting up your private consultancy? Stick around for tips, strategy and clarity to help you grow a thriving specialist consultancy business and establish your expert status.
Blogs and articles by Andrea Urquhart
Balancing Ambition with Heart-Centredness
If you’re a heart-centred business owner who wants to do well financially but struggles with “ambition”, you’re not alone. In this article, Andrea discusses how big hearted professionals can balance ambition and remaining true to their values and ethics.
Why Coaching Is Not Your Product (and how to win clients effectively)
If you’re a therapist or coach trying to win clients, do you really know what you’re selling? Most of us hate “sales” and have a fear of being “salesy”, so when we finally muster up the courage to try to sell our “coaching” or “therapy” and we’re met with a wall of silence, it’s quietly devastating.
After all that time studying, qualifying, being supervised, dreaming of helping people, now we’re ready to help the world but nobody wants our “coaching”.
But what if you finally had that lightbulb moment that coaching is not your product to sell?
Because it’s not. Therapy and coaching are simply tools. Therapeutic, talking solution tools.
Your product is the outcome that you help people achieve. That’s what they want to buy.
An experience that transforms their relationships or improves their workplace culture, heals their emotional wounds or brings them to a new place in how they show up in the world.
When you switch the conversation from discussing “coaching” to the actual solutions you enable your clients to achieve, that’s when people start listening.
How To Unleash Your Potential And Grow A Thriving Therapy Consultancy
Whether you’re introvert, ambivert or extrovert doesn’t matter. It’s how you unleash your potential that makes the difference and, of course, having the confidence to do that is the first step. If you spend time with procrastinators, you will be drawn into procrastination. Choose to hang out with legacy builders, and you will begin to think about and take action to create your own legacy. When you invite people into your life who choose to release their potential even when it’s hard and scary, you will grow more confident in releasing yours. Put yourself in a room with others who are working on growing their business and committed to taking targeted action, and you will be energised by that commitment – you will realise your own potential because you are in a room with possibility, and you will no longer want to sit on yours, you’ll want to dust it off and release it. The greatest secret to success in business is who you surround yourself with and how you respond to them.
How to create your ideal therapy or coaching client avatar
Defining your ideal therapy or coaching client is a crucial activity that not only influences your product and marketing activities, it also gives you the vital information you need to create a successful profitable niche therapy or coaching business and begin to grow your expert status.
How to Choose Your Therapy or Coaching Niche (and Why It’s So Hard!)
Choosing a therapy or coaching niche for your business can be frustrating. As heart-centred, mission-led professionals it can feel counter-intuitive to niche down to one specific group of clients. In this article, business mentor Andrea Urquhart explains why you might find niching hard and how it can not only create you a profitable business, but also grow you as an expert, giving you the time and resources to grow your charitable dream as well.
Create Your Successful Single Session Coaching Offer
A single session coaching offer is a great way to include a high-value/lower cost product to your portfolio. Make yours a success with these tips for planning and marketing a client winner!
Ditch Procrastination And Kick Start Your Coaching Business
If you’re struggling with procrastination and confusion around how to build your coaching business, this article is for you. Andrea Urquhart explains how to uncover the clarity you need, why making some focussed choices is important for you and the 3 things you need in place to kickstart your coaching consultancy and consistently attract clients.
5 Things every new coach should know about LinkedIn
Many newbies to the platform find LinkedIn overwhelming. With a little help and understanding, new coaches can learn to set up their profile for success and network strategically – gaining clients and supportive collaborators and connections.
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